BRAIN PROCESSING

Our brain processing exercise protocols are tailored to aid the brain’s ability to take in, process, and act on information more quickly and without losing focus on your primary task. 

These methods are backed by years of neuroscience and are shown to improve your decision-making abilities, especially while multitasking.

THE THREE PILLARS OF NVT

The above three pillars of NVT are simplified understandings of the complex neuroscience acumen ingrained into each of the exercises that we, at Inneuractive, develop. By training each of these pillars, we can train the eyes, brain, and nervous system similarly to how the weight room can help train your body. 

Like the weight room, NVT exercises are great for beginners to Olympic athletes. By varying intensity and protocols, we can stimulate the central nervous system in a way in which average people, and most athletes, are not accustomed. This increased stimulation can promote the formation of new stronger, more efficient connections that the eyes and brain use to process and respond to incoming information. 

This novel approach to performance enhancement has shown great success at the University of Cincinnati. Here, peer-reviewed studies have revealed a very important link to athletics, as humans tend to be inherently bad at multitasking and decision making, especially under pressure and while “things” are coming at them. Consider a quarterback maintaining posture, watching his guys, noting the progress of charging defensive linemen, and deciding to throw, throw away, or tuck it & run. Or consider a wide receiver catching a football while noticing a defensive playing gearing up to tackle them in mid-air, or in baseball, a pitcher getting a line drive hit directly back at them and having to make the seemingly instant decision to act and defend themselves. Our research has shown that the benefits of these cognitive enhancements extend beyond elite athletics to improve quality of life, job performance, and more for even the everyday person.

Most relate NVT’s enhanced decision-making to an “instinct”, which is relatively correct. Also, most people are familiar with the concept of the “FIGHT or FLIGHT” response activated by the central nervous system (brain and spinal cord). However, referring to the previous paragraph, what most people are unaware of is the third instinctual response known as “FREEZE”. Freezing occurs when the brain lags in either deciding to fight (engage) or flight (retreat) because the person is unfamiliar with their environment and hasn’t learned how to effectively engage in this new situation. Freezing is commonly described as the “deer in the headlights” look and can be dangerous when participating in sports because one is unable to appropriately defend themselves from inevitable big hits.

Thus, through NVT training, we are able to shift a person’s natural tendency to “freeze” into either deciding to engage or retreat. In this sense, freezing is the delayed decision to do at least something to defend oneself. 

After gathering 10 years of data and many peer-reviewed publications, NVT shows promising results in increasing safety, demonstrated by a sustainable 80% reduction in concussions within a division-1 collegiate football team population. That’s reducing the average 10 concussions sustained by a division-1 college football team per year, to only 2 concussions per year. These results have been consistent across every team we have implemented NVT: both men’s and women’s soccer, women’s lacrosse, men’s and women’s basketball, women’s volleyball, baseball softball, and more!